BSNL launches Chaukka 444 to counter Jio data plan, cheaper than ₹5 per day and valid for 90 days
BSNL has launched Chaukka 444 data plan priced at ₹444, which offers 4GB 3G data with validity of 90 days. Translating into a day costs under ₹5 per day which is just over a ruppee for 1GB.
Reliance Jio minimal pricing and unlimited calling plans have left the other competitors with no choice except to launch cheap data plans. Tariff cuts are becoming new normal these days.
Earlier BSNL also launched STV plan popularly known as ‘Triple Ace’. The 333 plan offers a 3GB of data in a day. Moreover, other Telecom giants such as Idea, Airtel and Vodafone are trying to keep the price of data plans at par with Jio.
BSNL has raised concerns over the heating competition in the market. Furthermore, a senior BSNL official says, BSNL is likely to feel stress this year… which was not the case in previous years.